Banging the drum for the ski industry

The Mail on Sunday reported on 14 October that the organisers of this year’s London Ski Show, which opens on 31 October, are hoping to attract lapsed skiers back into the fold after a 25% drop-off in the numbers of people from Britain taking an annual trip to the slopes during the past four winters.

They’re not the only ones – the legendary Kulm Hotel St. Moritz is also hoping to attract more skiers this season with a series of offers, including substantially reduced ski pass fees and free ski school lessons for kids.  To read more, click here.

 

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About HEADYcommunications

I'm Sue Heady, a former journalist, now working as a travel PR consultant, keen to connect with all travel media, whether writers, bloggers or broadcasters. Luxury hotels in Switzerland are a speciality, but I also have clients all over Europe and here in the UK.
This entry was posted in Kulm Hotel St Moritz, Leading Hotels of the World, St. Moritz, Switzerland and tagged , , , , , , , , , , , , , . Bookmark the permalink.

3 Responses to Banging the drum for the ski industry

  1. This is a good way to attract more tourist.I hope this will work.Good-luck guys!

  2. Pingback: Incentives to bolster ski business | HEADYcommunications

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